EYESCREAM
Challenge
EYESCREAM, the horror-themed ice cream brand, embarks on a daring journey to deliver an immersive and chilling experience that stands out among the sea of traditional ice cream offerings. The primary challenge for EYESCREAM is to strike the perfect balance between horror-themed elements and grungy aesthetics without being confined to the seasonal appeal of Halloween. The project's mission is to create a unique and captivating brand that remains relevant and enticing to consumers all year round.
Solution
EYESCREAM's solution for creating a horror-themed ice cream brand with a grungy design has successfully tackled the challenge of standing out on the shelves while maintaining a timeless and year-round appeal. By continuously innovating flavors, curating captivating branding, and implementing immersive marketing strategies, EYESCREAM has become a hauntingly delightful choice for horror enthusiasts and ice cream aficionados alike. With its chilling delights and captivating experiences, EYESCREAM has solidified its position as a memorable and iconic brand in the competitive ice cream market.
Result
To create an unforgettable brand identity, we designed a non-traditional and eye-catching branding concept with ice cream packaging. The packaging took the form of custom-made, coffin-shaped containers adorned with intricate details and spooky illustrations. We also developed enticing flavor names, such as "Blood Red Velvet" and "Cookies & Creamation," to further immerse customers in the horror theme. Additionally, we created brand mockups showcasing the packaging, flavor names, and a captivating logo that captured the essence of EYESCREAM. Together, these elements bring to life the chilling and delicious world of EYESCREAM.
